Aleph logo UCT Libraries
Aleph logo Sign-in | End Session | My Library Card | Preferences | Databases | CALICO Libraries | Feedback | Help
Aleph logo   Browse | Search | Results List | Previous Searches | My e-Shelf  
 
 
  Add to My e-Shelf  |  Locate  |  Save/Mail  

Full View of Record

Choose format: Standard format Catalog card Citation Name tags MARC tags
Record 1 out of 1 No Previous Record   No Next Record
Global Holdings   All items
Library   Main LibraryLibrary Info
Shelf mark/Call No.   659.1 CLOW
Main Author   LinkClow, Kenneth E..
Title   LinkIntegrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Edition   3rd ed.
Imprint   LinkUpper Saddle River, N.J. : Pearson Prentice Hall, c2007.
Description   xxiii, 515 p. : ill. (chiefly col.) ; 28 cm.
Bibliography   Includes bibliographical references and indexes.
Subject   LinkCommunication in marketing.
  LinkAdvertising.
Other Author   LinkBaack, Donald.
ISBN   Link0131866222 (pbk.)
  Link9780131866225
 
Format   BK

Choose format: Standard format Catalog card Citation Name tags MARC tags

No Previous Record   No Next Record


End Session - Preferences - Feedback - Help - Browse - Search - Results List - Previous Searches - Databases - Basket